Australia and New Zealand Dental Aligners Market to Surpass USD 581.0 Mn by 2031, Driven by Rising Demand for Cosmetic Dentistry and Digital Innovations - TMR (2025)

The Australia and New Zealand dental aligners market is experiencing significant growth, driven by rising awareness of dental aesthetics, technological advancements, and increasing demand for non-invasive orthodontic treatments. In 2022, the market was valued at US$ 190.8 million and is projected to expand at a compound annual growth rate (CAGR) of 13.7%, reaching over US$ 581.0 million by 2031.

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Key Market Drivers

Growing Demand for Cosmetic Dentistry

The increasing emphasis on physical appearance and smile aesthetics has led to a surge in demand for dental aligners. The rise of social media and digital platforms has heightened awareness about dental health, motivating individuals to seek treatments that enhance their smiles. The Australian Dental Association (ADA) highlights that orthodontic procedures, including braces and clear aligners, are among the most sought-after dental treatments.

Technological Advancements in Dental Aligners

The adoption of 3D printing technology has revolutionized clear aligner manufacturing, enabling precise and customized aligners for better fit and comfort. Furthermore, advancements in polyurethane plastic materials have enhanced the durability and flexibility of aligners, making them a preferred choice over traditional metal braces. Digital dentistry techniques, such as intraoral scanning and AI-driven treatment planning, are also driving market expansion.

Rise in Adoption of Clear Aligners

Clear aligners are gaining popularity due to their aesthetic appeal, comfort, and ease of maintenance compared to traditional braces. Companies such as SmileDirectClub and Smileie have expanded their presence in Australia, offering direct-to-consumer clear aligner solutions. The braces segment dominated the market in 2022; however, the clear aligners segment is anticipated to witness robust growth in the coming years.

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Market Segmentation

By Product:

Braces (Traditional and Clear Braces)

Clear Aligners

By Age Group:

Teenagers - A rapidly growing segment due to increasing awareness and access to orthodontic care.

Adults - The largest segment in 2022, driven by rising demand for discreet orthodontic treatments.

By Material:

Metal

Polyurethane Plastic (Fastest-growing segment due to durability and transparency)

Polyethylene Terephthalate Glycol (PETG), Acrylic Resin, Others (PVC, Nylon, etc.)

By End-user:

General Dentists, Orthodontists, Homecare, Regional Insights

Australia Leading the Market Growth

Australia held the largest market share in 2022, a trend expected to continue through 2031. Factors contributing to this growth include:

Increased awareness of dental health.

Rising demand for cosmetic dentistry procedures.

Expanding adoption of digital dentistry and 3D printing technologies.

Government initiatives, such as the Child Dental Benefits Schedule (CDBS), which supports access to dental treatments.

New Zealand is also witnessing steady growth, driven by increasing disposable income and rising adoption of advanced orthodontic solutions.

Competitive Landscape

The Australia and New Zealand dental aligners market is highly competitive, with several key players focusing on mergers, acquisitions, and new product launches to expand their market presence.

Leading Companies in the Market:

Ormco (part of Envista Holdings Corporation)

3M

Dentsply Sirona

Align Technology

Angelalign Technology, Inc.

Institut Straumann AG

SmilePath Australia Pty Ltd.

SmartSmileCo.

EZ SMILE Pty Ltd.

Recent Developments:

July 2022: uLab Systems received regulatory clearance from the Therapeutic Goods Administration (TGA) and Medsafe in Australia and New Zealand for its clear aligner platform.

May 2023: Smileie launched its direct-to-consumer invisible braces in Australia, further expanding access to clear aligner therapy.

Future Outlook and Opportunities

The Australia and New Zealand dental aligners market is poised for substantial growth, driven by:

Increased adoption of digital dentistry and AI-driven orthodontic planning.

Advancements in aligner materials for enhanced comfort and durability.

Expansion of direct-to-consumer aligner brands, making treatments more accessible.

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FAQs on Australia and New Zealand Dental Aligners Market

Q1: What are the key factors driving the growth of the dental aligners market in Australia and New Zealand?

A: The market is driven by increasing awareness of dental aesthetics, advancements in clear aligner technology, the rise of digital dentistry (such as 3D printing and digital scanning), and a growing preference for minimally invasive orthodontic treatments.

Q2: What are the major product segments in the Australia and New Zealand dental aligners market?

A: The market is segmented into braces and clear aligners, with clear aligners gaining significant popularity due to their convenience, comfort, and aesthetic appeal.

Q3: Which age group contributes most to the demand for dental aligners in Australia and New Zealand?

A: While teenagers are a key demographic due to increasing awareness and government support programs, adults currently hold the largest market share as they seek discreet orthodontic solutions.

Q4: What materials are commonly used in dental aligners?

A: Common materials include polyurethane plastic, polyethylene terephthalate glycol (PETG), acrylic resin, and metal for traditional braces. Polyurethane plastic is particularly popular due to its flexibility, durability, and transparency.

Q5: How is digital dentistry influencing the market?

A: Digital dentistry, including 3D printing, digital scanning, and AI-driven treatment planning, is revolutionizing the production of custom dental aligners. This enhances treatment precision, reduces production time, and improves patient comfort.

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